Post by account_disabled on Jan 1, 2024 4:45:08 GMT
But what if they could do more than just tell customers how to set up their new printer Chatbots can bring a lot more to a business starting with the area of search engine optimization SEO. Before we dive into the chatbot valley to learn more about what they have to offer well take a quick tour of the SEO metrics landscape. SEO MetricsImage source Unsplash SEO metrics Time on the page It is the amount of time an internet user spends on a website they have found on a search engine results page SERP. This is measured by Google Analytics GA which derives this metric by recording when a user arrives and when a next page visit occurs which can be a visit to another site or a return to the SERP. GA records the search phrase and time a user spends on a site before leaving. The longer a user stays there the more likely it is that the site has information relevant to the search. This helps with SEO e up in the search phrase rankings. Percentage of bounced users This metric tells you how many times users visit a page on a website before they bounce back to the SERP. This is a visit rate indicator only it does not record how long a visitor spends on your site.
Again by associating the search phrase with the number of visits to the site GA can determine the appropriate position of the site in the search ranking. CHECK OUT RANKTRACKER phot editor ALLINONE PLATFORM FOR EFFECTIVE SEO OPTIMIZATION A strong SEO campaign is the foundation of every successful business. But with the myriad of optimization tools and techniques out there it can be difficult to know where to start. Well fear not because I have just the thing to help you out. Introducing Ranktracker an allinone platform for effective SEO optimization. We have finally opened the registration for Ranktracker absolutely free CREATE A FREE ACCOUNT Or Sign in using your credentials Bounce RateImage source pixabay.com Time of use This metric is similar to Time on Page but it measures the time it takes for a website visitor to click back to the SERP. However SEO metrics are somewhat ambiguous. With GA only the first two metrics are available. Furthermore Google has not endorsed any of these as a factor in determining a sites ranking. However the general consensus is that these metrics and others serve Googles machine learning process so they are important metrics for any website owner.
To appreciate all the many ways chatbots can help would require a lesson on how to do exploratory testing but there are a few key deliverables that well cover briefly. But first lets find out what chatbots are. Meet the chatbot A chatbot is an application designed to interact naturally with a website user to guide them down a certain path be it a sales funnel or simply an information path. They are designed to look like personalities that resonate somewhat with the companys brand image and ethos. Their interactions with customers usually fall into one or more of the following categories Greeting customers when they arrive on site much like staff in a brickandmortar store. You know how it goes Hi how are you Let me know if I can help you with anything etc.. This greeting should show the customer that help is certainly available but that they are welcome to browse on their own if thats their style. Explaining and highlighting services that are exciting. This can be anything from telling the customer in the eshop about news and offers to a brief overview of the currently available phone systems. Answer questions and ask questions. Sometimes this is the fastest way to determine exactly what the customer wants even if the customer is not sure. Hence this is an extremely important activity for chatbots.
Again by associating the search phrase with the number of visits to the site GA can determine the appropriate position of the site in the search ranking. CHECK OUT RANKTRACKER phot editor ALLINONE PLATFORM FOR EFFECTIVE SEO OPTIMIZATION A strong SEO campaign is the foundation of every successful business. But with the myriad of optimization tools and techniques out there it can be difficult to know where to start. Well fear not because I have just the thing to help you out. Introducing Ranktracker an allinone platform for effective SEO optimization. We have finally opened the registration for Ranktracker absolutely free CREATE A FREE ACCOUNT Or Sign in using your credentials Bounce RateImage source pixabay.com Time of use This metric is similar to Time on Page but it measures the time it takes for a website visitor to click back to the SERP. However SEO metrics are somewhat ambiguous. With GA only the first two metrics are available. Furthermore Google has not endorsed any of these as a factor in determining a sites ranking. However the general consensus is that these metrics and others serve Googles machine learning process so they are important metrics for any website owner.
To appreciate all the many ways chatbots can help would require a lesson on how to do exploratory testing but there are a few key deliverables that well cover briefly. But first lets find out what chatbots are. Meet the chatbot A chatbot is an application designed to interact naturally with a website user to guide them down a certain path be it a sales funnel or simply an information path. They are designed to look like personalities that resonate somewhat with the companys brand image and ethos. Their interactions with customers usually fall into one or more of the following categories Greeting customers when they arrive on site much like staff in a brickandmortar store. You know how it goes Hi how are you Let me know if I can help you with anything etc.. This greeting should show the customer that help is certainly available but that they are welcome to browse on their own if thats their style. Explaining and highlighting services that are exciting. This can be anything from telling the customer in the eshop about news and offers to a brief overview of the currently available phone systems. Answer questions and ask questions. Sometimes this is the fastest way to determine exactly what the customer wants even if the customer is not sure. Hence this is an extremely important activity for chatbots.